Pay Per Click and Search Engine Marketing - The Real (and Only Reliable) Way to Get Number One on Google

If you’re really serious about being found online, and selling your products and services, Pay Per Click (Search Engine Marketing / SEM) is one of the most effective ways to do it... immediately. While organic search engine optimization can take weeks or months to start working due to the process Google utilizes to index websites (if you aren’t aware, Google doesn’t actually search "the internet", it searches its own, privately hosted database of the internet that it copies from the actual web on a regular basis). Search Engine Marketing, and thus Pay Per Click management is a multi-pronged, ongoing solution that involves targeted advertisements, research, and customized landing pages that are strategized entirely, and exclusively, around creating conversions (read: money) for your business.

Search Engine Marketing and Pay Per Click (PPC) is about becoming a psychic mailman, quite literally. In essence, the psychic mailman comes to your door, the moment that he detects that you’re looking for a specific product or service, and hands you a brochure for the most qualified, relevant solution possible. It doesn’t stop there; after all, a brochure has lots of information in it (some relevant, some not so), imagine next that the mailman then opens the brochure to the specific page that the specific product you're looking for is on and says, "by the way, this is what you’re looking for, isn’t it?" (It is!)

Imagine this scenario: you are selling children’s toys that are made from renewable resources. A (socially conscious) expecting mother goes on to Google and types in "toys for babies made from renewable resources". Of course, if you’ve signed up for Heatbrain’s organic search engine optimization services, you should do pretty well on organic search results; but, this expecting mother is more interested in renewable resource toys that spur learning through music, despite the fact she didn’t type that in. Now, since Heatbrain has organized a holistic Pay Per Click campaign, we know that some of your toys do just that, and we’ve setup a paid advertisement on Google that announces that your company, in fact, sells that type of toy, and that the mother should pay attention to your website. A targeted advertisement is displayed at the top of the search results (thanks to an intelligent bidding system that Google offers) inviting that mother to learn more about your specific product line through a creative call to action. Of course, if the mother doesn’t click your advertisement, you don’t pay a cent, despite coming up at the top of Google (and increasing brand awareness and recognition).

We can guarantee number one results in Search Engine Marketing and Pay Per Click campaigns because they are based on a monetary bidding system. There are no arbitrary Google algorithms to try to compete with like in organic search engine optimization. Of course, having a paid advertisement that takes someone to your homepage is a major waste of funds, because the psychic mailman metaphor is thrown out the window. The customer, after all, is seeking a very specific product or service. Thus, in addition to managing a pay per click campaign, we also build highly specialized landing pages. These landing pages are designed, from top to bottom, to announce your brand and product, tied specifically to the advertisement that was clicked. This ensures that the user doesn’t get mixed up with your associated offerings (unless they choose to), and puts them right in front of exactly, to the letter, what they are looking for (money for your business).

Contact Heatbrain today to learn about the impressive Pay Per Click (Web SEO PPC) strategies that we offer. After all, having a psychic mailman working on your behalf can be, perhaps, the most lucrative opportunity you can partake in. We don’t simply optimize websites, we optimize products and services, and couple those strategies with much larger, holistic search engine campaigns that get your website found on Google by qualified individuals who are actually looking for exactly what you’re offering.