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Search Engine Optimization – One Keyword per Page
There is a long standing, misunderstood, tradition of stuffing keywords into your webpages; the mindset (I’m sure) is: the more keywords we have, the more likely we are that someone will find our website. While this mentality is an interesting one, it could not be further from the truth. Let’s break it down logically: keywords (and keyword phrases) are what Google looks for when someone is searching for something that you offer. The more exact the match of keyword to webpage, the more likely your webpage will show up in the search result. Now, while there are a plethora of extenuating circumstances that effect your SERP (search engine result placement), the most important foundational piece of the puzzle is that your webpage contains and is focused on the keyword that is being searched for.
This ultimately means that if your specific webpage (NOT website) discusses dogs, snakes, cats, farming, chickens, eggs, and discusses the plight of the small farm, what then is Google to identify as the key factor of your webpage? Well, you might think all of those terms. In fact, what happens when you “stuff” unallied topics together into a webpage is that the page appears muddy to Google; unsure what the focus is for that page (and thus, how relevant, or important that page might be to the person searching for it).
How do you translate this information to your website?
Simple! One keyword series per page. This ultimately means one idea, one topic, and one keyword concept per page. This also means that every page on your website needs to be unique, offering unique information that only that webpage hosts. All of these webpages (of course) are tied together by a larger theme of your entire website (adding importance and weight to the topic being searched and adding to the likelihood of showing up on a search result).
One Step Further: What does "One Keyword" Actually Mean?
In consideration of the idea that you should have one keyword per page, we would like to further clarify what this actually means. The knee jerk reaction might be to think "well, I’m selling computer hardware on my website, which means my page discussing the value of a laptop needs to only include the keyword ‘laptop’ throughout the page". While this is accurate, what you also want to consider is the importance of associated (allied) keywords. This is different from stuffing keywords that are unrelated, because your tying together a more holistic picture of the content on the page to Google. Thus, in your page discussing laptops, you would want to further verify that this is a page discussing laptops by hosting associated phrases and words that are directly related to laptops such as: laptops, laptop, notebook, [assuming you’re selling dell laptops] Dell, dell notebooks, [some model numbers of those dell laptops], etc. This gives ‘laptop’ relevance, and context, while the page is focused on laptops, it gives important clues to Google that there’s a holistic discussion on this page.
Complicated? You bet it is. If you want help figuring out how to create an organic search engine optimization campaign, Heatbrain is only a call or email away. Want us to take care of the whole thing? No problem. We offer affordable, dedicated page by page organic search engine optimization that will strengthen the core of your website, generating higher search engine placement, bringing new customers in that engage you in business.
