Search Engine Optimization is So Much More Than "Getting Number One on Google"

We expect that you’ve heard companies claim to "make your web site number one on search results, guaranteed"; and they can probably do it... on words that no one is searching for. Even with billions of websites, and millions of interested searchers, it’s still possible to optimize your website for keywords and phrases that "sound important" but generate zero traffic for your website. These companies will sit you in front of a computer and show you that if you type in [insert random phrase that SOUNDS related to your business] you will receieve a number one result. What they aren't showing you, of course, is that not a single customer is searching for that same term (we do; in fact, we share every step of research process with you, it is your website after all). Heatbrain takes a step back from the preposterous claims of guaranteeing anything on Google (which keeps nearly all of its proprietary search algorithms a secret, and for good reason... they ARE Google), and instead strive to put your website in front of real people, who are searching for the exact products and services that you offer. The difference in our approach is that we actually understand how Google works, and we have an intimate knowledge of successful techniques that put your website (notice the emphasis here) in front of qualified leads and customers... despite unique search habbits, and highly speculative search engine results

The science breaks down like this: there are generic industry keywords (in Heatbrain’s case, "website design") that everyone thinks are important. In fact, because of the perceived value in these generic keywords, they are nearly useless on their own. The magic of effective search engine optimization sits squarely in understanding the context of your products and services. Back to Heatbrain, while "website design" may have 5,000 searches a month (an excellent figure), 1,000,000 websites are competing for that term. However, a more specific phrase, such as "web site development and design in Illinois" has far, far less competition, and the intent of the searcher who is using this term is blatantly obvious: connect me with a web design and development company that's in Illinois (because that's where I'm from) and you can bet people who are searching for that term are in fact interested in exactly what we offer. If you’re selling Nike tennis shoes online, optimizing for "Nike shoes" is a waste of time (after all, Nike will win that one, hands down, every time). However, people searching for "Nike football cleats size 12" are far, far more interested in finding that exact product line, which of course, you offer (and, thanks to Heatbrain's Search Engine Optimization services, your Nike Cleats product line is optimized for). The difference here is revelatory: generic keywords get mixed into the plethora of related and unrelated products and services, and tend to be in competition with far far too many websites, while targeted long-tail keywords and phrases connect your exact offerings to the exact people who are looking for them.

Search engine optimization, of course, doesn’t end with figuring out a solid, scalable keyword list (also known as a keyword analysis). It really takes hold when you begin to look at each page of your web site as a special offering. Each page within your web site must be semantically optimized to bring visitors in; utilizing intelligent HTML coding to alert Google of important information to relate to searchers, and pointed keyword strategies for developing good content. In some industries you can see exceptional results by coupling really smart page by page optimization with a keyword calendar; coordinating blog postings and articles on your website around a time or season when your specific product will sell better than usual. And you can expect to see an impressive increase in your qualified traffic and goal conversions. After all, nearly every product and service has a prime time, whether you’re selling Nike football cleats during the summer prior to the start of the actual highschool football season, or the latest video game for Xbox 360—all sorts of intelligent, creative SEO solutions are brought to the table, and coordinated with resources such as blogs and social networks to bring in qualified traffic year round.

Getting indexed on Google.com can take a couple weeks (if you're not aware, Google doesn't actually "search the internet", it queries its privately hosted compiled version of the internet that it stores on its own databases), because it only has so many "spiders" that it can send out to search and re-catalog the entire internet. If you need immediate results, right now, Pay Per Click management is your best option. Pay Per Click solutions utilize a monetary system to relatively guarantee your position on a search result in the paid advertisement section.

Contact Heatbrain today to learn about the impressive customized search engine optimization strategies that we offer. After all, we don’t simply optimize websites, we optimize web pages, and couple those strategies with much larger, holistic campaigns that get your website found on Google by qualified individuals who are actually looking for what you’re offering.