Heatbrain is your defintive, realistic search engine optimization consultant

If there’s one constant in doing well on search engine placement (Search Engine Optimization), it’s that search engines operate on a constantly shifting plane. As companies such as Google strive to offer more and more relevant, personalized search results (and thus better targeted advertisements), truly great search engine optimization consultation becomes far more art than science. It is very much organic in nature to properly establish and manage an organic search engine optimization campaign; and for that reason Heatbrain considers strong web SEO a focused, long term strategy. True search engine placement is not about "being number one on your industry’s keyword". True SEO services are entirely based on delivering your important content to interested (qualified) users, as easily and efficiently as possible. Simply put, quality of traffic over quantity of traffic.

When we remove the emphasis on being number one on "generic industry keywords", we clear the space needed for a "real" SEO campaign (read more about this on our Search Engine Optimization Services page). Heatbrain looks at what truly makes a website place high on search engine results and get found on Google. It goes far beyond typing in a phrase and getting a response back that we like. The science behind getting a high result (high search engine placement) on any keyword is ever shifting — utilizing proprietary search engine algorithms, and the user's unique search habits.

After all, a musician searching for "bass" is far different from a fisherman searching for the same word. Google does its best to figure out context and relevance based on a users "history" (thanks to Google's browser, Chrome, GMail, et al.), and in so doing, generates relevant high ranked results based on additional details from that individual user (details that you, a website owner, have little to no control over).

So, let's first debunk the myth that the goal of SEO is to attain number one placement on all keywords for all users. A goal like that is needlessly expensive and time consuming, and is not very useful. Instead, let’s shift our focus to getting targeted content in front of qualified users who are searching for words and phrases that are relevant to exactly what you offer. We seek to be as high on relevant search results as possible, but remember: a top five result for you, may ultimately be second page results for your customer due to their individual search habits.

Our holistic approach to organic SEO looks at your website as if it were not only one website, but the collection of many important pieces of information that all contribute to a greater whole. Ultimately, this means that we optimize web pages, web pages make up web sites. Every single web page within your web site will be analyzed for its purpose, and will be holistically strengthened from its core in its particular "area of expertise". The entire process is powered by research, keyword analysis, and manipulation of HTML code and content; utilizing intelligent data to make intelligent decisions.